Mochi Health Inc.
As Mochi Health’s Design Lead, I worked with the marketing team to reimagine how
we talk about weight care—moving away from stigma but toward empathy and personalization. Our rebrand centered on support and understanding, creating a
brand experience that makes people feel seen, respected, and cared for.
Brand Identity
Paid Marketing
Social Media
A clean, minimal design approach focused on highlighting women—especially those within our target demographic.
Rebranding Mochi Health
As the lead and solo graphic and brand designer for Mochi Health’s rebrand, I executed the new visual identity from the ground up. I carefully selected the color palette, typography, and imagery to create a brand that feels inclusive, approachable, and modern. Every design decision was made with intention, ensuring that Mochi’s new look reflects its mission of compassionate, personalized healthcare.
Re-Brand
Logo treatment
Fonts
Target Audience
Brand Imagery
Website Redesign
Target audience
Women 35-55, working class battling obesity. Individuals with busy lifestyles, with demanding schedules seeking flexibility in accessing healthcare services without compromising their routines.
Health-conscious individuals: those focused on maintaining a healthy lifestyle, including weight control, fitness, and overall wellness.
User reserch
Paid marketing
Surveys
Email design
brand colors
brand colors
logo
logo
typefaces
typefaces
Day-to-day Projects ✨
At Mochi Health, I led the rebrand of its startup identity while simultaneously working on a variety of projects, including landing pages, organic and paid social media, marketing campaigns, print design, swag, mobile UI/UX design, and animation. I also played a key role in shaping the latest website design.
View final Mochi Health website here 👀
Each project was tailored to drive user engagement and support company wide marketing goals.
Mobile Design
UI UX
Organic Social / Social Media
Copy Writing
Paid Marketing
Landing Pages
Print Design
Leveraging the new brand and design system, I helped bring a fresh, cohesive energy to our marketing visuals and website—creating an engaging experience aligned with our audience’s needs.
Strategic storytelling
Paid Social Advertisement
Mobile design
Print materials for expo and office use
Designed and tested landing pages to uncover audience insights and guide future marketing decisions.
Takeaways
During my year at Mochi Health, I continuously refined my design skills by seeking feedback from peers and stakeholders through structured reviews and presentations.
It was an invaluable growth experience—learning to confidently present my work, facilitate open discussions, and discern when to thoughtfully challenge feedback.
I also came to appreciate the importance of clear, proactive communication—asking the right questions to remove blockers and effectively balance deadlines with quality.
Graphic Design Lead
Marketing Design Lead
Brand Lead
and Mentor