Mochi Health Inc. - Startup

One-year rebrand focused on empathy and support, shaping a brand that makes people feel seen and cared for. As the first graphic designer on the team, I owned projects end-to-end, delivered tangible impact, and grew quickly in a fast-moving, cross-functional environment.

Position Highlights:

  • Paid Advertising & Digital Campaign

  • Brand Identity & Rebranding

  • Social Media Creative

  • Pricing ads

  • Wireframes

  • Copy focused ads

  • Landing pages

  • Comparison ads

  • Virtual apt. ads

  • Instagram posts

  • Package shoots

A clean, minimal design approach focused on highlighting women—especially those within our target demographic.

Rebranding Mochi Health

As the solo graphic and brand designer for Mochi Health’s rebrand, I executed the new visual identity from
the ground up. I carefully selected the color palette, typography, and imagery to create a brand that feels inclusive, approachable, and modern. Every design decision was made with intention, ensuring that Mochi’s new look reflects
its mission of compassionate, personalized healthcare.

Target audience

Target Audience: Women aged 35–55, working-class, managing obesity, and balancing busy, demanding schedules. They seek flexible healthcare solutions that fit seamlessly into their routines without disruption.

Research Methods: User interviews, surveys, paid marketing insights, and email engagement analysis

brand colors

brand colors

logo

logo

typefaces

typefaces

Day-to-day Projects ✨

At Mochi Health, I led the rebrand of its startup identity while simultaneously working on
a variety of projects, including landing pages, organic and paid social media, marketing campaigns, print design, swag, mobile UI/UX design, and animation. I also played a key role in shaping the latest website design.

Each project was tailored to drive user engagement and support company wide marketing goals.

  • Conversion-focus

  • Paid Marketing

  • Mobile Design

  • Product UI/UX

  • Organic Social & Social Media

  • Copy Writing

  • Print Design

Website Redesign

At Mochi Health, the website redesign was essential to reflect our growing brand, build trust in a healthcare environment, and drive conversions. We streamlined user flow, simplified medical information, optimized for mobile, and increased appointment bookings—aligning the digital experience with patient needs and business goals.

Print materials for expo and office use


Designed and tested landing pages to uncover audience insights and guide future marketing decisions.

Paid and social ads

Print and packaging

Takeaways

During my year at Mochi Health, I continuously refined my design skills by seeking feedback from peers and stakeholders through structured reviews and presentations.

It was an invaluable growth experience—learning to confidently present my work, facilitate open discussions, and discern when to thoughtfully challenge feedback.

I also came to appreciate the importance of clear, proactive communication—asking the right questions to remove blockers and effectively balance deadlines with quality.

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