Mochi Health Inc.
As Design Lead for Mochi Health’s rebrand, marketing, and social media, I helped shape a brand that challenges outdated healthcare narratives by shifting the focus on the conversation around weight care and management. I did this with the help of my marketing team where we emphasized support, empathy, and personalized care with the help of GLP-1s.
Through strategic design and messaging, we created a brand experience that empowers individuals with judgment-free, tailored treatments—because everybody deserves weight care fitted for them.
Brand Identity
Paid Marketing
Social Media
Rebranding Mochi Health
As the lead and solo graphic and brand designer for Mochi Health’s rebrand, I executed the new visual identity from the ground up. I carefully selected the color palette, typography, and imagery to create a brand that feels inclusive, approachable, and modern. Every design decision was made with intention, ensuring that Mochi’s new look reflects its mission of compassionate, personalized healthcare.
Re-Brand
Logo treatment
Fonts
Target Audience
Brand Imagery
Website Redesign
Target audience
Women 35-55, working class battling obesity. Individuals with busy lifestyles, with demanding schedules seeking flexibility in accessing healthcare services without compromising their routines.
Health-conscious individuals: those focused on maintaining a healthy lifestyle, including weight control, fitness, and overall wellness.
User reserch
Paid marketing
Surveys
Email design
brand colors
brand colors
logo
logo
typefaces
typefaces
Day-to-day Projects ✨
At Mochi Health, I led the rebrand of its startup identity while simultaneously working on a variety of projects, including landing pages, organic and paid social media, marketing campaigns, print design, swag, mobile UI/UX design, and animation. I also played a key role in shaping the latest website design.
View final Mochi Health website here 👀
Each project was tailored to drive user engagement and support company wide marketing goals.
Mobile Design
UI UX
Organic Social / Social Media
Copy Writing
Paid Marketing
Landing Pages
Print Design
By implementing the established brand and design system, marketing designs including the redesigned website gained a fresh and engaging look tailored to our target audience.
Strategic storytelling
Paid Meta social advertisements
Email design
Print materials for expo and office use
Designed and tested landing pages to gather insights, using branded elements for market research.
Paid marketing animation
Takeaways
Throughout my year at Mochi Health, I learned to consistently elevate the quality of my designs by soliciting feedback from peers and stakeholders through formal design reviews and presentations.
It was a tremendous growth experience to pitch and present my designs at numerous reviews, practice guiding open conversations and sharing my point of view, and learn from my team when to pushback on stakeholder feedback.
I learned how essential maintaining good communication is with my team, especially when asking clarifying questions to remove blockers and balance pressing deadlines.
Graphic Design Lead
Marketing Design Lead
Brand Lead
and Mentor