This large-scale production and UI/UX project came to life during my time at TwentyFour 7 Agency where I worked full time in Portland, OR.
Handel transformed the year 2023 Black Future Makers into timeless works of art, blending classic portraiture with modern design. His elegant yet dynamic style bridges past and future, using 3D elements and fluid motion to symbolize progress and cultural impact.
AT&T Dream in Black / Black Future Maker Campaign 2023
Client: AT&T
Experience Design
User Experience
Print/Production
AT&T launched Black Future Maker, a social-first initiative celebrating Black stories, talent, and creativity. This campaign strengthened connections between AT&T and Black artists, honoring their past achievements while envisioning a bold future.
Role
As part of this initiative, I worked with Handel’s artwork to develop a cohesive branded language, transforming the requests provided into compelling visuals for AT&T Flagship stores.
From concept to execution, I played a key role in shaping the campaign’s visual identity, contributing to both print and digital assets and additionally, enhancing the user experience by designing user flows, interfaces, and visuals, for their Photo Booth experience. All while ensuring branding elements met print and production requirements.
Context 🗒️
Flagship Booth - UI UX Design
For this project, users could customize their digital takeaways by selecting backgrounds and enhancing them with branded elements like brushes and speckles from the provided toolkit. These interactive features added a memorable touch to the store pop-ups.
Research:
Year prior research pain points and user research.
Wireframes and Concepts:
Designs for interactive learning experiences and music selection within the booth.
Final Intro Booth Designs:
Final Booth Takeaway:
Simple drag and drop design to customize takeaway.
From concept to final production, these designs were crafted to enhance the experience within each AT&T flagship store.
